When pregnant/postpartum women need substance abuse treatment there are a number of factors unique to their situation that need to be addressed. This distinct group of addicted persons faces not only the personal shame of their addiction but also the reality of what their unhealthy choices may have caused their children. Recovery for pregnant/postpartum women often requires facilities that are both individualized and flexible in their recovery plan. Although the program duration may vary depending on the woman's particular needs it is recognized that the longer a person participates in treatment the better their chance of lasting sobriety. Many rehab facilities for pregnant/postpartum women run six to nine months on average.